Today’s competition among businesses is tougher because virtually everyone is on the internet. You cannot afford to stay mediocre and generic-looking. Learning how to create a logo and implement branding strategies can help your company stand out and stay competitive.
Get a Business Logo to Represent Your Brand
An online logo maker simplifies the branding design process letting you create logo designs that will reflect your company’s image and personality. There are a lot of logo design tools available on the web that can help you learn how to create a logo in a flash. Strikingly partnered with Tailor Brands to help startups and small businesses design professional-looking logos.
Identify your target audience and how your product or service is supposed to improve their lives. Determine the why’s of your brand - why did you choose to provide this particular product? The root of your story reflects what you are passionate about. What are the qualities that you would like your brand to espouse? Answering these questions will help you get started in the right direction towards building a strong brand.
2. Brainstorm words that describe your brand
From the why’s of your brand, we now come to the characteristics of your company and your brand as a whole. What are the words that should come to mind when people see your company or your product? Do they think of adventure? Sustainability? Reliability? Excellence? From these describing words, sketch out ideas for logos that might suit your brand.
3. Using a logo maker
A graphic designer may be beyond your budget at the moment but this shouldn’t keep you from being able to create my own logo. With an online logo maker, explore different designs and templates. Mix and match different design elements until you come up with a logo that looks and feels like it was made perfectly for your company.
4. Experiment with colors but do not go overboard
Choose a color scheme that will best describe your brand. Do not choose more than 3 colors, however, so as to not make your logo look too cluttered. You want to stand out from the competition but do not use all the colors in the rainbow.
5. Test your logo design
Get feedback from a select group of people - colleagues, friends, family or even customers - on your logo design. Make adjustments accordingly.
Check out our blog for more tips on how to make your own logo.